Relaunch for venture

capital investor IBB

CLIENt: IBB

IBB was founded in 1997 to finance young innovative companies in Berlin. Since its inception, they've provided more than 150 technology and creative companies, with more than € 940 million total investments.

They created a new investment branch targeting startups and needed an identity to engage this audience.  A modern grid, simple geometry and the addition of bold, orange highlights, created a fresh look. To maintain the synergy between the 2 brands, we incorporated the tonal blue pallet, synonymous with IBB.

WHAT WE DID
Brand Strategy
UX design
PARTNER
Ventzke Media
AWARD
Honorable Mention
AWWWARDS
Pantone 1585 C

C0 M60 Y100 K0

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Pantone 396 C

C64 M18 Y0 K18

#4baad0

Pantone 082 C

C61 M13 Y0 K15

#54bdda

Pantone 297 C

C51 M13 Y0 K1

#94d0e5

Pantone 421 C

C14 M0 Y100 K0

#ebff00

Colour

Adding a splash of orange to the existing IBB pallet gave the startup branch a fresh lift and punchy point of difference.

BODY
Meriwether Bold

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SUB HEADINGS
Meriwether Bold

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

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HEADINGS
Meriwether Bold
Photography

We designed their shoot to capture their staff in situ. The wardrobe choices designed as a subtle nod to the IBB brand colours.

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